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Smithers forecasts global printing market to reach $874 billion in 2024

There will be a moderate increase in growth in the global print market across the next 5 years, as the industry adjusts to new product demands, more flexible business models, and a shift in geographic emphasis.

Smithers latest market report, ‘The Future of Global Printing to 2024’ forecasts the global printing market value will increase from $818 billion in 2019 to $874 billion by 2024, with a compound annual growth rate (CAGR) of 1.3% - illustrating that value-adding potential still exists. Total print volumes will remain constant at around 49.5 trillion A4 prints or equivalents, however.

The worldwide print industry remains in a stage of transition, with an impetus to refocus on emergent market opportunities, especially in packaging print, and those segments where print service providers can adapt to deliver higher value, shorter run work.

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