Xerox announced the Xerox Adaptive CMYK+ Kit for Xerox Versant, the print market’s first adaptive technology kit that adds seven specialty colors to the four-color Xerox Versant 180 Press transforming it into an 11-color press capable of creating a million color hues and shades by adding gold, silver, white, clear and fluorescent colors of yellow, magenta and cyan.
Marybeth Gilbert, vice president and general manager, Production Business, Xerox says “The Versant CMYK+ Adaptive Kit delivers what print providers need – the ability to provide higher value offerings without major investment. The Versant kit further expands Xerox’s market leading Beyond CMYK portfolio, providing our customers opportunity for digital print enhancements from large volume print shop, to light production and into the office space.”
Xerox also indicates that print providers can increase profit margins on digital enhancements between 50 and 400 percent versus ordinary print. Promotional printing such as marketing collateral, brochures, business cards, and signage is the most common application category for embellishments.
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