Epson EcoTank high-capacity ink tank inkjet printers, launched in Indonesia in October 2010, reached sales figures of 50 million. In India, as of September 2020, the cumulative sales of our EcoTank printers has crossed 4.3 million units.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which boasts strong brand recognition and an extensive product lineup, has continued to maintain the top share2 in the global high-capacity ink tank printer market for ten consecutive years. In India Epson leads the Inkjet printer market with a Volume market share of 46.07% in FY 2019-20.
Siva Kumar, Senior General Manager, Inkjet Printers at Epson Indiasaid “Epson has been consistently leading the Inkjet printer market and this achievement is not only a crucial milestone for us, but also testifies to the immense trust in our EcoTank printers in India and the world over. Our in-depth understanding of the Indian consumer has led to the amazing success of our EcoTank printers in the country, with consumers from the home, office & commercial segments embracing the Economical and Eco-friendly printing we offer. At Epson, we are committed to continually offering unique value and solutions to delight our customers”.
Epson claims that by saving on plastic, which is the main component of ink cartridges, it is estimated that CO2 emissions were approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers
The size of the reduction in consumables CO2 emissions was calculated by comparing the cumulative number of ink bottles sold up to August 2020 with the number of ink cartridges required to print the same amount and converting them into a CO2 equivalent. CO2 emissions were calculated based on Epson’s evaluation conditions, which take into account the impacts from consumables materials and parts manufacturing. Actual CO2 emissions will vary depending on customer printer use.
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