HP and Vistara airlines #BringingTheSmileBack with ‘Project Smile’

Vistara, India’s one of India’s major service carrier, joined hands with HP for their initiative - ‘Project Smile’, that recognises those on the frontline during the COVID-19 pandemic by printing and pasting their smiling faces on their respective protective suits.

Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, on 7th till 9th October, had these special photo stickers pasted on their protective suitsduring the three-day periodby #BringingTheSmilesBack from behind their masks. The stickers were printed on special, environment-friendly paper, appropriate for use in sensitive environments like hospitals and flights.

Deepti Sampat, Vice President, Marketing, Vistara, said, “These unprecedented times have reminded us all the significance of the selfless work of those on the frontline. Despite the odds and much like health workers, airline cabin crew around the world continue to brave this pandemic and help people travel safely. Our participation in HP’s ‘Project Smile’ is – first, an expression of Vistara’s recognition of their effort, and second, a reminder to our customers that behind those protective gear, we remain the people who serve them with the same warmth and smiles as we always did.”

‘Project Smile’ is an initiative powered by HP,jointly developed by Redington, HP Indigo and VYSMO that aims to bring back smiles of people on the frontline and make human interactions more humane.

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