The coronavirus pandemic has given everybody opportunities to re-evaluate business working practices. Konica Minoltahas launched a Virtual Showroom platform to create a new immersive experience for customers and prospects as part its holistic approach in the “new normal”.
The Virtual Showroom will be initially available for prospects of three of Konica Minolta’s mainstay products within commercial and industrial printing. They are the toner-based AccurioLabel 230 label press and AccurioPress C14000 high-volume production printer, as well as the AccurioJet KM-1e UV inkjet production press. More product lines will be added in the future.
Customers and prospects sign up to the Virtual Showroom via a dedicated landing page on Konica Minolta websites. Accompanied by a Konica Minolta representative, they are given a 3D virtual tour of an industrial or commercial print showroom, complete with appropriate ambient sounds in the background.
They view galleries of print samples, are being presented video content and are given detailed presentations on the specific production press. Interactive elements provide live virtual running of the machines, including animated paper flow demonstrations, the different ink colours and paper loading and product post-print stacking.
Specialist functions can also be explored in detail during the tour. These cover areas such as inline finishing, IQ-501 auto inspection technology in the intelligent quality care system and Konica Minolta’s unique Dot Freeze™ Technology (DFT) for the AccurioJet KM-1e.
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