INDUSTRY TRENDS
Sona Papers launches new product catalogue “Paperpedia 2021”

Sona Papers has introduced its new range of product catalogue, "Paperpedia2021” for Indian market. The new range consists of SKUs including Whites & Recycled, Hi-Print & Textures, Luxury & Touch and World Color Council.

Raju Suneja-Director Marketing says“This new catalog has been designed in a way that it will be a great and must design accessory for the graphic designers and brand owners for their communication planning. It carries all the mill’s papers that Sona Papers have tied up with. The new and bold look of Sona Papers “Paperpedia” will be the best fit for the design connoisseur’s kit”, he added.

Paperpedia was collected keeping the ease of usability in mind. It carries papers from world renowned paper mills like Arjowiggins-UK, Gruppo Cordenons-Italy, Hansol Paper-South Korea, Arctic Paper-Sweden, and Lenzing Papier-Austria.

“The new Paperpedia will be a creative incentive to the graphic designers to create their own mix of design and impression”, says Anup Verma-Head of Marketing. Thanks to the cohesion of the entire collection that any combination of a great print output can be possible” adds Suneja.

Sona Papers claims, the bold look of newly launched Paperpedia and its collection is fresh and fun filled in a subtle way and if one takes the journey of the catalogue, will notice the uniqueness of the papers in each category, which can have different interpretations for every graphic designers and brand managers. These collections will encourage designers to combine their independent ideas with perfect print execution. The different looks and feel, color and texture are remarkable and not to miss collections brought by Sona Papers.

The catalogue was conceived and designed by the think tank of Sona and its creative agency, “White crow”, Mumbai.

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