Avery Dennison launches new papers from recycled wood-free fibres

In an expansion program of its portfolio of post-consumer recycled materials to offer premium solutions for wine, spirits, food, and beverage, Avery Dennison has introduced three white, uncoated papers made from 100% recycled fibers.

These white, uncoated wood-free papers offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment.

rNaturel Touch Craft is a thick paper with a cotton-like texture for a craft, traditional look while the rNoble Blanc is a Matt paper with a felt marked finish that’s excellent for high volume printing. The rSable Blanc is a Smooth, matt paper that’s excellent for high volume printing.

In a press note issued, Avery Dennison said, “Industry regulations, company environmental policies, and consumer demands all contribute to the rising need of sustainable label and packaging solutions. The company has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies can find a sustainable label solution that fits their product positioning.

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