HP has entered in a strategic partnership with TechNova Imaging Systems to introduce HP's highly digitalized and automated Indigo printing presses and solutions in mono carton and label segment. This association will also improve TechNova’s product offering and enable exploration of more high value applications and benefits of digital printing.
Announcing the association, A Appadurai, Country Manager - Indigo & Inkjet Business Solutions, HP India said, “We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton & labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge and deep understanding of the Indian printing & packaging industry will help customers make a seamless transition to digital printing”. .
TechNova is one of the world's largest suppliers of print solutions with several breakthrough technologies and innovative products that have transformed print processes and created new markets. Founded as an offset plate manufacturer, TechNova in now a recognized name in pre-press, pressroom chemicals and as a manufacturer of laser and inkjet digital print media. .
C G Ramakrishnan, Executive Director and CEO of TechNova said, “TechNova’s mission has been to provide a Total Imaging Ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP & Customers” .
While Redington will continue to be HP’s partner covering the commercial and photo segments even after this expansion, the new alliance is aimed at increasing market segments by harnessing strong synergies with Technova. HP’s innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging & printing space. .
The current global trends in packaging printing business include personalization, short-runs of multiple SKUs, print-on-demand, sustainability, smart packaging, among others. Through HP’s Indigo portfolio, customers can benefit from the trends and overcome operational challenges to generate new revenue streams. .
TechNova’s ‘Enhance Offset & Integrate Digital’ strategic belief recognizes printers’ requirement for an integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems. .
“HP’s futuristic digital solutions & marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach and 50 years of customer trust & goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits.” said Amit Khurana, COO – Digital & Offset Print Solutions at TechNova. .
Along with the benefits of digital printing, HP places immense focus on making printing more sustainable, thereby supporting customers to adopt more sustainable packaging solutions. It also offers other unique features including the widest media compatibility, unmatched color and ink capabilities, high coverage printing, fastest print speeds for high-quality applications, along with exclusive security features.
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