CASE STUDY
Heiro Graphics fulfils passion for creativity with Scodix

Heiro Graphics is a print and box making division of Khushi Ram & Sons, a very popular sweets manufacturing business in Ludhiana, Punjab.

Established in 1932 in the sweets business, the company developed a massive demand for packaging their products over the years, which led them to create an in-house facility for box making in 2010.

Akshat Gupta, Director Operations, Heiro Graphics, comments, “Earlier we didn’t get a chance for creativity but when we got into this line, we progressed to reach where we are today.”

The company was outsourcing creative work and box making earlier. Akshat, having a passion for new ideas, spent two years to get hands on experience in the process and production on the existing equipment. He spent a lot of time doing research about all inputs and economics of packaging and new technologies. In the process, the company also progressed with more clients and orders.

Akshat adds, “After all this experience we decided to move forward and invested in our first digital press from Xerox and a Pixeljet flatbed UV printer from Monotech. We now have a full creative design setup in-house for our own requirement of luxury packaging for sweets and gifting as well as for other clients.”

Heiro Graphics also caters to the cosmetic industry, jewellery, bakeries, greeting card boxes, visiting cards and B2B printing houses.

“With the installation of Scodix we now create products with gold foiling for wedding boxes, gifting envelops and other products. Unlike many other printing houses we offer complete creative solutions to our clients.”

“Unlike many other printing houses, we offer complete creative solutions to our clients. With special effects on Scodix we now offer gift pack solutions customised to clients’ requirements, irrespective of the quantities and to fit all budgets.”

The company takes pride in having Asia’s First CMYK + 7 Special Inks - Gold, Silver, Clear, White, Flouroscent Cyan, Fluorescent Magenta, Fluorescent Yellow printed on Xerox Versant 180 Adaptive CMYK+. Digital Foil and spot UV embellishments are done using Scodix ultra pro.

Akshat is also joined by his wife in creating baby gift products, personalised gift hampers etc. With a team of expert professionals, advanced infrastructure and a range of state-of-the-art printing machines, the company now offers bundled solutions from luxury boxes to sweet boxes and catering for sweets including MDF boxes.

Responding to future developments, Akshat says, “It is still a long journey for me to do a lot more. I would like to go forward with both, the B2B and B2C segment.

B2B will provide us with bulk orders and assurance of sales with repetitive work. I want to go in the direction of premium packaging.”

The company is hoping to add flexo printing and B2 size digital press in the future.

Akshat concludes, “With all the facilities we have now, there is no end to what we can make in this line of work.”

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