New Delhi based MicroPrints has diversified into digital print production with two Ricoh digital cut-sheet printing engines – a Ricoh Pro C7200x Graphic Arts Edition and a Ricoh Pro 8310s.
Varun Johar, Managing Director, MicroPrints, said, “As books are around 80% of our total production, we were looking for a mono digital printing engine to cater to the short-run demands. We were facing demands for short runs before the pandemic too, but after the pandemic, the demand has gone up. By adding the Ricoh engine, we are now capable of delivering short-run books.”
Regarding their packaging production, Johar added, “In packaging, most of our clients are from the alco-bev segment. We do promotional packaging for them. As the Ricoh Pro C7200x is an eleven-colour press, it has enabled us to offer innovations and extended colour gamut, and ultimately more business for our clients. Though we are not using all the features at the moment, we added additional features to offer more, especially more than CMYK, to our customers. We are ready to explore the possibilities with the press”.
The company’s decision for the Ricoh was because of its extended colour gamut, robustness of the engine, colour reproduction and consistency and its partnership with Monotech.
The company also produces premium stationery under the brand “The Mood Twisters”, run by Johar’s wife Ashima Johar.
Both machines were supplied and installed by Monotech Systems, Ricoh’s Indian representative.
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