Avery Dennison, a Fortune 500 company, has recently opened its newest Digital Acceleration Center (DXC) in Bengaluru's Manyata Tech Park.
It offers physical and digital labelling solutions that enable brands and retailers to address challenges and opportunities from source through to the store and in consumer engagement.
“As part of our journey to bridge the physical and digital worlds, the Digital Acceleration Center will enable us to bring products and services to markets and customers at an accelerated pace,” said Michael Barton, SVP/GM Global Apparel Solutions, RBIS, Avery Dennison.
“We are thrilled to establish this centre in Bengaluru and advance our efforts to give every physical product a digital identity,” adds Barton.
Sanjay Agrawal, IT VP, RBIS, Avery Dennison said, "Our idea is to give as much information and transparency as possible for any product. Whether it is a cloth you wear, the food you eat, or what you prescribe for. Every large brand associated with us has a label and tag that gives the consumer information on the product, where it was made, the kind of materials used, etc., so they can be fully aware."
The DXC is Avery's fastest growing division, with a focus on digitisation of the apparel industry with deeper integration of bridging the physical and digital worlds. The DXC offers businesses access to Avery's industry-leading platforms and services, including its content management system (CMS), eCommerce platform, and customer relationship management (CRM) solution.
“Expanding our talent and workforce capabilities in Bengaluru will enable our company to accelerate digital optimisation and transformation and future-proof our IT workforce,” said Nicholas Colistio, SVP and CIO, Avery Dennison. “Our integrated, holistic workforce strategies are helping us tap into diversity and modern skillsets required for executing our digital journey.”
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