Technova Imaging Systems and HP inaugurated the Touch Center at Mumbai. Technova Open University for Change (TOUCH) is a Technova initiative started in 1996 as a knowledge sharing platform.
The objective of this Center is to provide a platform for the Indian print industry to learn new skills, experience the latest technologies and achieve operational excellence by adopting the latest trends in the industry. Spread over 3,000 sq.ft. the Center has the HP Indigo 6K digital press offering a complete experience of its technology with live demonstrations. Also on display are print samples in various categories of labels and packaging produced on the HP Indigo press.
Talking about the TechNovaand HP association, Pranav Parikh, CMD of TechNova, explained,“Our journey in digital printing started in 1993 with our alliance with Indigo for marketing their presses in India. Soon thereafter, HP acquired the Indigo business, and aligned the capabilities of the press to suit customer needs.We have now deepened our partnership with HP to include the full range of Indigo Label solutions and inkjet presses for folding cartons and publishing. TechNova’s philosophy of ‘customer first’ with the mission to continuously enhance the competitive advantage of our customers has been driving force for this alliance. The Touch Center is an initiative in this direction.”
A Appadurai, Country Business Manager – Indigo and Inkjet Business Solutions, said,“Our mission is to provide a level playing field for the startups and SMBs in high quality world class printed packaging, today HP Indigo converters cater to about 10,000 such start-ups. Our target is to multiply it by 10 times with the inauguration of this demo center. We want to be the incubator of packaging for these start-ups. We believe the second generation of print industry would love doing this knowing that they are making a big difference to the world.”
Sheena Parikh, Joint Managing Director Technova Imaging Systems explains, “Touch will serve as a learning center for our customers, for us to learn from our customers and also for customers to know about new technologies we are offering. This is a continuation of the bricks and mortar version of what we had at Mahalaxmi in 1996. Later we will be adding offshoots as learning initiatives and training programmes under the umbrella of the Touch Center with the concept of making this a learning hub.”
Pranav Parikh also states, “Having a center like this, where people not only can get a feel of what these machines can offer but also what they can use them for, could become a strategy formation center for them with their team. They can come here, experience it first hand, develop strategies, get brand owners involved, train their people. A lot of issues can also be sorted out so that when they make the final decision to buy the machine, they are 100% sure that they are doing the right thing.”
CG Ramakrishnan, Executive Director and CEO of TechNovaadds,“Embracing digital is the need of the hour. We are partnering with the world’s leading digital print company, HP, to help our customers expand their capabilities to benefit from the unique profit opportunities. HP’s strategy to create an ecosystem of printers, brand owners, profitable applications and partners is unique. HP’s futuristic technology fits perfectly with TechNova’s business strategy of focusing on customer’s needs to enhance their profitability.”
Amit Khurana, COO – Digital and Offset Print Solutions at TechNova, comments,“HP’s strategy to create an ecosystem of printers, brand owners, profitable applications and partners is unique. HP’s futuristic technology fits in perfectly with TechNova’s business strategy of focusing on customers’ needs to enhance their profitability.”
The Touch Center is an extension of HP’s Graphic Experience Centers in Alpharetta, Barcelona, and Singapore.
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