Insight Print Communications installed the HP Latex 3600 and HP Latex 700 machines at Hyderabad’s Reddys Digital Pvt Ltd.
Venkat Reddy, Managing Director at Reddys Digital Pvt Ltd says, “We have a long-standing trusted relationship with Insight and HP. Starting again with a new setup was a crucial decision and we wanted to make sure to invest in the best future technology.”
“Fulfillment is a cornerstone of Reddy's business and the sheer speed and amazing print quality of the HP Latex 3600 will allow us to achieve both the quality and quantity and provide the best services to our clients", adds Reddy.
HP Latex 3600 offers a speed of 830 sqft/hr on high-quality indoor printing mode and with 10 liters bulk ink system and jumbo roll attachment. Dual roll split spindles allow two print rolls to run simultaneously up to 200 kg weight each with different designs.
According to Insight Communications, Latex ink has many advantages over any other ink technology, it gives a sustainable edge as it is environmentally friendly, has odorless prints, it preserves the media property, and is highly flexible the bonus is it is very economically priced and the quality is much better than UV or Eco-Solvent prints.
“Insight is an exclusive partner with HP Latex for its mid-volume 10 feet machines and we have always aimed to deliver our customers 4 important elements of graphic business: speed, quality, reliability, and cost-effectiveness. HP Latex 3600 is quite popular in the home décor and signage industry for its eco-friendly credentials and robust quality at high speed and lowest ink price with 10-liter bulk inks. We anticipate more number of print service providers to shift to this platform in 2023” comments Ajay Aggarwal MD & CEO at Insight Print Communications.
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