West Bengal gets its first HP Indigo 15K digital press at D N Mitra Lab Pvt. Ltd.

D N Mitra Lab Pvt Ltd has invested in a HP Indigo 15K Digital Press at its facility in Ranaghat, Nadia, a first in West Bengal.

With the new installation, D N Mitra Colour Lab aims to strengthen the business by venturing into big size albums, light packaging, gift boxes, wedding invites, sheetfed labels, and personalized amateur photo books and becomes the only Photo colour lab in entire West Bengal and eastern part of India with a high-definition digital press.

Somnath Mitra, Managing Director, D N Mitra Lab Pvt Ltd. said, “Understanding the limitation of toner devices, we partnered with HP to invest in HP Indigo presses to cater quality printing needs in photo printing as well as the premium segment of high-end photo printing which has resulted in increasing the volumes simultaneously. In the past three years, we have seen tremendous growth in terms of requirement for high quality printing jobs in West Bengal and other neighbouring states. To maintain & fulfil this growth momentum with changing requirements of the business, we decided to invest in HP Indigo 15K Digital Press.”

HP Indigo 15K digital press also allows to print super fine Photo applications using a range of media in different sizes to produce a wide variety of wedding/travel/professional photo albums. Equipped with HP Indigo’s liquid electrophotography (LEP) technology, the digital press produces crisp and attractive images, smooth vignettes with a very thin ink layer that gives uniform gloss between the ink and substrate.

Speaking on the installation, A Appadurai, Country Manager, HP Indigo & PageWide Web Press, HP India market explains, “Over the past few years, the digital printing industry has undergone a paradigm shift and broadened the Photo print industry with lots of – innovations. Today, we have provided the power of innovation to our customers across all the regions in India, and they are revolutionizing the Photo printing industry with the usage of the right colors, delivering high quality and cost-effective print in the speediest timeframe to Photographers & Photo Studios. We are proud to strengthen our alliance with D N Mitra Lab Pvt Ltd., and support them as a partner in achieving the highest standard of photo print quality by providing HP’s digital technology.

KS Ramesh, Vice President Sales for HP Indigo business said, “At Redington, our goal is to enhance accessibility and accelerate the adoption of the latest technologies in the country. We are glad to facilitate the deployment of the HP Indigo 15K HD Digital Press at Debendranath Mitra Lab Private Limited, which will help them to provide enhanced printing services to their respective customers by offering a one-stop print service for photo album printing and fuel a big shift to the commercial printers.”

“Printers who can leverage HP Indigo technology for their printing requirements,it will provide a big boost to start-ups in entire eastern part of country that require high-quality labels and light packaging solutions for their products which can be produced in small quantities” he adds.

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