INSTALLATIONS
Delhi’s Bhawna Trading invests in Ricoh Pro C7200x

Delhi-based Bhawna Trading, engage in printing and production of end products like catalogues, brochures, flyers, posters and various customized corporate gift items, has installed a new Ricoh Pro C7200x - 11 colors digital production press, a third in its fleet.

Mohit Kalra, Business Head at Bhawna Trading explains that their company grew comprehensively to a new heights in business around a decade ago when his father Ashok Kalra passed on the main responsibility to him and constantly expanded the company’s machine portfolio with newer and upgraded Ricoh presses.

He adds, “My father, who founded the company near about three decades ago, is still involved for core supervision in business, focusing on overall management and selection of right printing technology that turned out to be Ricoh for us for decades. Until now, we have owned three Ricoh presses—the first one being the Ricoh Pro C651EX installed in 2013, followed by the Ricoh Pro C9100 in 2017. Our latest installation, a highly advanced Ricoh Pro C7200x with additional features, took place just a few months ago.”

He continues, “Our newly installed press has some clear advantages over others. It works well on wide varieties of substrates for vivid print outputs using its ‘Fifth Color Station’, an added and optional feature for getting hold of extra colour gamut that cannot be available on conventional digital presses.”

Mohit feels that the Ricoh Pro C7200x’s Fifth Color Station with white toner prints has created extra impact in graphics, delivering special colors such as neon yellow and neon pink, as well as clear, gold, silver, and invisible red toners to enhance metallic prints and match more brand colors.

“In today’s fast-paced world of commercial printing, intuitive upgrade in printing technology with capable machines is vital. That’s why we rely on Ricoh, our all-time technology companion when it comes to maintaining both quality and creativity in graphic prints,” says Mohit.

The press has been supplied and installed by Monotech Systems Limited.

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