INDUSTRY TRENDS
HP India and Atal Incubation Centre partner to empower startups in printing and packaging

HP India Sales has entered into a memorandum of understanding (MoU) with the Atal Incubation Centre of Coffee Board (AIC CCRI CED) as of May 22, 2024. This significant partnership is designed to foster innovation and support the growth of startups in the printing and packaging sectors.

Through this strategic collaboration, HP will provide startups with access to advanced digital printing and packaging technology, equipping them with the essential tools and knowledge to succeed in today’s competitive market. The initiative reflects HP's dedication to nurturing emerging businesses and driving technological advancement within the industry.

Under the MoU, HP will offer a range of comprehensive support services to these startups. This includes insights into current industry trends, best practices, and the latest innovations in printing and packaging technologies. This approach ensures that startups are wellinformed and equipped to navigate and thrive in the evolving business landscape.

The MoU was officially signed by Praveen HJ, CEO of AIC-CCRI-CED, Coffee Board, and Appadurai, Country Manager of Indigo & Inkjet Solutions at HP India. The signing ceremony was also attended by key figures such as Naipal Singh, Business Development Manager at HP India Sales, along with members of the AIC-CCRI-CED team. Their participation underscored the significance of this partnership and the shared commitment to developing a strong and supportive startup ecosystem.

Talking about the partnership, Praveen HJ said, “We are excited to collaborate with HP India in this significant initiative to support startups. This partnership will provide invaluable resources and expertise in digital printing and packaging, enabling our startups to enhance their operational efficiency and market reach. Together, we are committed to fostering an environment of innovation and growth, and we look forward to seeing the transformative impact this collaboration will have on the startup community.”

Appadurai, Country Manager of Indigo & Inkjet Solutions at HP India, emphasized the transformative impact of the partnership: “This collaboration with the Atal Incubation Centre of Coffee Board offers startups a unique opportunity to access high-quality packaging solutions without the constraints of minimum order quantities. By utilizing our advanced digital printing technologies, startups can benefit from faster time to market, variable data printing, and the elimination of unwanted inventory wastage. Additionally, there are no plate or cylinder costs, allowing startups to avoid blocking their working capital. This means they can print as much as they need, exactly when they need it, thereby optimizing their resources and focusing on growth and innovation.”

This collaboration is set to bring substantial benefits to startups, providing them with the expertise and resources to enhance their operational capabilities and expand their market reach. By leveraging HP's cutting-edge technology and industry knowledge, these startups will be better positioned to navigate the complexities of the printing and packaging sectors and achieve sustainable growth.

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