National Stationery Show to run as NY NOW in 2021

NY NOW announced its plans to retire the National Stationery Show brand and create a single stationery destination and be part of a re-branded Gift + Stationery section.

Tim Hart, SVP, NY NOW said “Stationery has always been a very important part of NY NOW and will continue to be so. In fact, approximately a quarter of our Gift exhibitors are stationery brands. “Retiring the storied NSS brand was not an easy decision to make but, having consulted with our community, we are confident that creating a definitive stationery destination is the best way to delight buyers”.

“We celebrate stationery and want to thank all the NSS exhibitors and buyers who have made the brand such a success since it was founded in 1945. We are looking forward to working alongside all of you as we launch this re-imagined collection of artists and products,” added Hart.

“We have worked with the National Stationery Show and NY NOW for many years and we look forward to continuing our partnership,” said George White, President, GCA. “Gift, stationery and greeting cards naturally go together, as they do at retail, and we fully support the re-imagining of stationery at NY NOW as Gift + Stationery. NY NOW is a cornerstone of our tradeshow strategy and we are pleased that the GCA Village will continue to provide opportunities for smaller, emerging publishers to participate,” added White.

International exhibitor participation is expected from Argentina, Australia, Brazil, Canada, Czech Republic, China, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Mexico, Poland, Sweden, Taiwan, Turkey, United Kingdom among others.

The next edition of NY NOW will take place at the Jacob Javits Convention Center in February 2021.

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