New online platform for drupa preview

Organizers of drupa will be introducing a new online platform in October for Drupa Digital Preview to offer exhibitors and visitors an additional channel for touching base with the sector, discussing trending themes and presenting product portfolios.

The idea behind Drupa’s digital preview is to allow exhibitors to present themselves online, to prepare for the trade fair enabling continuous exchange of information until the hybrid trade fair in April 2021, which will combine the on-site event with additional digital content.

Sabine Geldermann, Director drupa and Print Technologies says “We have already been working long and hard on enhancing our digital offering. The pandemic has faced us with new challenges and has ultimately been a catalyst for digitization. With the hybrid drupa we also give those visitors who are unable to travel the possibility to take part in the industry get-together. At the same time, we meet exhibitors’ needs to reach the international community personally. Via the portal the drupa platform therefore unites the global print community in a targeted manner.”

The portal will consist of the content formats “Conference”, “Exhibition” as well as “Networking” and will bring the community together.

In the “Conference Area” users will find lectures, videos and interviews – providing a preview of drupa 2021. It will reflect the agenda in terms of content and the knowledge transfer that drupa stands for. On fixed days and times interested parties can take part in the web sessions free of charge and chat with the speakers.

The “Exhibition Space” brings together what visitors can expect to normally see in the exhibition areas – exciting products, innovative companies and expert input. This means visits to the live event can already be planned at this early stage.

In addition, a “Networking Plaza” will allow companies and interested parties to establish live online contact in advance and intensify this contact at the event in April 2021.

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