The second part of the Xeikon Café TV Part Two has been scheduled for 25th February. With the theme “Benefits of Digital Printing” the event is specifically focused on the interests of current conventional flexo owners. It enables both brand owners and converters to explore digital printing solutions and understand where this could be a benefit for both parties.
Donna Covannon, Director, Marketing North America, Digital Solutions Xeikon, says “This is a great way to kick off the year. Until we can all gather again in-person, I’m very pleased that Xeikon is continuing to fill the education void with this ongoing series of valuable content. In addition to examining the benefits of digital printing, we’ll look at what’s possible with digital that’s not possible with Flexo alone and share some key stats on the total cost of ownership”.
The benefits of digital printing are well known but not always implemented: short-run, multi-versioning, faster lead-times, personalization, variable data, and the ability to say yes to more jobs. But, many conventional label converters still look for information on new revenue opportunities and profitability. They also are interested in learning how to sell and monetize digital features such as variable data or shorter lead times to brand owners.
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