PSI 2023, the European Trade Show of the Promotional Products Industry, held on 10 to 12 January 2023 at Düsseldorf Exhibition Centre, clocked in 487 exhibitors and 10,509 visitors from 75 countries.
“Promotional products have become the most relevant communication channel for many companies again,” explains Steven Baumgärtner, Chairman of the General Association of the German Promotional Product Industry, and adds: “As many as 39% of companies already use promotional products for communicating with their customers again. This was the result of our ‘WA-Monitor’ survey.” This positive dynamic is reflected by numerous markets in Europe and became visible at PSI.
“Our expectations were exceeded especially by the international attendance with visitors coming not only from Europe but also from North America, the Middle East and North Africa. One in two visitors travelled to PSI from abroad,“delights Barbara Leithner, Chief Operating Officer at RX Austria & Germany, the organiser of PSI, and goes on to say: “Particularly impressive was the innovative power and agility with which companies used the time to adapt their products to the current requirements and trends using sustainable materials and modern technologies.”
“With the comeback of PSI we have laid an excellent foundation for working together with the industry to address issues of the future,” says Petra Lassahn, Director of PSI, and adds: “These include continue promoting international exchange, promoting sustainability and further emphasising the importance of promotional products vis-à-vis policymakers.”
The next dates have already been set: the coming PSI will be held in Düsseldorf from 9 to 11 January 2024.
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