In the ever-changing landscape of global publishing, where speed, flexibility, and efficiency are reshaping print production, Replika Press Pvt. Ltd. stands as a compelling example of how tradition and technology can work hand in hand. A 100% export-oriented unit with deep roots in offset printing, Replika has evolved into a hybrid printing powerhouse by strategically embracing digital printing technology. Three generations in the trade, the company is run by Bhuvnesh Seth, Managing Director and his sons Sanandan Seth - Director Marketing and Vikaran Seth - Director Operations

With customers spread across the UK, the US, and other international markets, Replika’s strength lies in delivering high-quality books at scale, while now being equally capable of handling short runs, on-demand titles, and specialized requirements with agility. The company’s partnership with Canon for digital presses marks a new phase in its growth journey, reinforcing its position as a trusted print partner for publishers worldwide.

For decades, Replika has been synonymous with precision offset printing and large-scale book production. But as publishing trends shifted, the leadership recognized the need to evolve.

“Globally, academic and medical print runs are shrinking,” says Bhuvnesh Seth, Managing Director of Replika Press. “To provide our customers with one-roof services, we invested in digital. Many publishers today prefer to print fewer copies initially to avoid unsold stock, and some have moved to a zero-inventory model, they don’t maintain warehouses and print only against orders. Digital technology makes that possible.”

This change in the publishing ecosystem presented both a challenge and an opportunity. For Replika, it meant expanding capabilities beyond high-volume offset to include short-run and print-on-demand (POD) printing. The result is a seamless hybrid operation, one that can handle both massive print runs and single-copy reprints with equal finesse.

Offset printing remains the foundation of Replika’s operations, delivering unmatched quality and costefficiency for large runs. But digital printing has introduced a new dimension of flexibility.

“On digital, we receive a good number of orders from overseas publishers to supply books in the domestic market and to increase exports,” says Bhuvnesh. “It also gives us the opportunity to stay in constant touch with customers. When offset opportunities arise, they continue to place their trust in us because we’ve supported their digital needs.”

The ability to produce both offset and digital jobs under one roof has helped Replika retain global customers who increasingly seek a single, reliable partner capable of handling diverse production needs.

Replika’s decision to go exclusively with Canon as its digital press partner was guided by quality, reliability, and alignment of vision.

“Canon’s print quality is comparable to offset,” Bhuvnesh explains. “It delivers consistency in ink and colour, and their service support is excellent. They have developed a team of professionals who understand our requirements, and that has helped us achieve strong growth in both monochrome and four-colour digital production.”

For a company that thrives on precision and perfection, Canon’s technology has become a natural extension of Replika’s quality philosophy. Whether printing short-run textbooks, specialized academic titles, or trade books, the Canon presses deliver consistent output that meets international standards.

Integrating digital printing required operational realignment and technical preparation. “You need to have a robust IT mechanism to integrate your system with machines,” says Bhuvnesh. “That was one of the most important changes we had to make.”

The shift also demanded a change in mindset. Offset production thrives on scale and planning, whereas digital success depends on speed and adaptability. Replika retrained teams, optimized workflows, and introduced greater automation to handle smaller, more frequent orders efficiently.

According to Bhuvnesh, the results are evident. “Turnaround times have really improved. We are now delivering books in a day itself, as per customer requirements. This responsiveness has become a key differentiator in the competitive export market, where publishers value not only print quality but also the ability to meet tight deadlines without compromise.”

Digital printing has also opened up entirely new possibilities for customer engagement and product innovation. Publishers today use digital runs for a variety of purposes, from test marketing to limited-edition releases.

“Instead of going for wet proofs on offset, customers now ask for a digital copy to check the overall appearance of the book on actual paper before going into large-scale production,” Adds Bhuvnesh. “It’s faster, costeffective, and builds confidence in the final output.”

Short-run and print-on-demand production have become an integral part of Replika’s business. “Print-ondemand now has more volume than short runs. It’s a model that aligns perfectly with the publishing world’s shift toward efficiency and zero inventory.”

While Replika’s digital infrastructure primarily supports overseas clients, its domestic presence is also growing. “We are getting strong traction in the Indian market, especially in academic, medical, and trade segments,” says Bhuvnesh.

As digital printing continues to evolve, Replika is keeping a close watch on emerging technologies that could shape the next decade. “Mono digital printing volumes will increase as the cost of machines and click charges decrease compared to colour printing,” he predicts.

The company is also focused on adopting automation and artificial intelligence to further streamline workflows. “AI is being used in every field, and printing is no exception,” says the MD. “We are integrating AIdriven processes wherever possible to automate production and achieve the best efficiency.”



For Replika, this forward-thinking approach isn’t just about staying relevant; it’s about leading by example in an increasingly digital future.

Despite the rapid transformation, Replika remains firmly anchored to its founding principles, quality, commitment, and customer satisfaction. “Replika Press prints quality books with commitment under one roof for both offset and digital. We have invested heavily in infrastructure and machinery, using cutting-edge technology to deliver the highest standards at competitive pricing.”

This dual capability, traditional craftsmanship combined with modern digital agility, has positioned Replika as a trusted long-term partner for publishers across continents.

As Replika continues its hybrid journey, its vision is clear. “Replika is a renowned name in quality printing among overseas publishers in the UK and the US,” concludes Bhuvnesh. “We aim to keep strengthening that reputation while embracing new technologies that help us serve our customers better.”

Replika Press’s story is one of transformation, from a traditional offset powerhouse to a hybrid printing leader that blends legacy with innovation. By adopting digital printing and aligning with Canon as a trusted partner, the company has strengthened its global relevance and sharpened its responsiveness to customer needs. In a publishing landscape where agility, sustainability, and precision are paramount, Replika demonstrates that progress comes from anticipating change and acting decisively. As it looks ahead, Replika Press is not just adapting to the future of book printing, it is helping to define it.

In doing so, it exemplifies how an Indian print exporter can not only adapt to global publishing trends but also help define them.