ColorJet has announced the launch of its latest innovation, the Polo Earth, a 3.2-meter ecosolvent
printer, at Media Expo in Mumbai. The company also introduced a new sustainable
media solution, a polyethylene substrate, developed in collaboration with Kromodyne Digital Solutions (KDS) Pvt. Ltd. This initiative marks a significant step towards revolutionizing
printing practices with a strong focus on sustainability.
ColorJet's newest offering is designed to lead the shift towards sustainable large format
printing. As businesses worldwide respond to the growing demand for greener practices, the
ColorJet group is proud to introduce a solution that not only meets but exceeds the
sustainability standards expected by customers and regulatory bodies alike.
The Polo Earth offers an exceptional balance of high performance and ecological efficiency,
making it the go-to solution for indoor and outdoor printing needs. This high-speed,
industrial-grade eco-solvent printer is built on a heavy-duty structure. Its independent drive
technology is renowned for delivering high-speed, high-quality output and reliability, all while
maintaining low running costs.
In collaboration with KDS, ColorJet has also taken a step towards providing a complete
sustainable supply chain network within the country. Beginning with the provision of
recyclable polyethylene fabric media across 20 locations in the immediate future, this supply
chain will ensure the availability of sustainable media nationwide. This will support various
campaigns released by brands and agencies that prioritize sustainability.
Aditya Dadu, Associate Vice president at ColorJet, aptly underscores the urgency of
addressing the challenges posed by global warming, particularly within the printing industry.
His statement emphasizes the crucial need for collective action to ensure a sustainable
future for generations to come. By advocating for the adoption of eco-friendly practices and
the development of sustainable products like POLO Earth and Polyethylene fabric, Aditya
demonstrates ColorJet's firm commitment to environmental stewardship and innovation. This
proactive approach aligns with the growing demand for sustainable solutions in the out-ofhome
(OOH) space, positioning ColorJet as a leader in driving positive change and
promoting a greener planet.
Santosh Nair, Director at Kromodyne Digital Solutions (KDS) Pvt. Ltd. explained,
"Sustainable solutions will only be successful if we all work together towards the common
cause of addressing sustainable challenges. Our Initiative with ColorJet is a first step
towards providing a right framework and a standard eco-friendly network to every OOH
players and Brands alike. In the immediate future, we would be providing many other ecofriendly
media and supplies solution, that would be easily available across the geographies
of India and we would constantly drive our joint efforts towards the adaptation of sustainable
solutions in India.” |
