Adobe has announced the appointment of Keith Eadie as General Manager for the Asia
Pacific (APAC) region. In this role, Eadie will lead Adobe’s business across the region,
reporting to Stephen Frieder, Chief Revenue Officer of Adobe Enterprise.
Eadie joined Adobe nearly seven years ago through the acquisition of TubeMogul, where he
served as Chief Marketing and Strategy Officer. At Adobe, Eadie has overseen several
divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign. In 2022, he
relocated to Singapore to lead International Product Marketing for Adobe’s Digital
Experience business. Most recently, he led Digital Experience Strategy and GTM for APAC
and Japan. His expertise blends product and marketing innovation with strong business
acumen and a passion for uniting people to drive growth.
“Keith Eadie is a transformational business leader with a track record of driving success
across teams and value to our customers. Under Keith’s leadership, I’m excited to see the
APAC region continue to build on its strong growth trajectory,” said Frieder.
Talking about his appointment, Eadie expressed, “As the digital economy continues to
expand, and in the era of generative AI, business leaders across APAC are looking to deliver
next-generation experiences for their customers. I’m excited for the opportunity to lead an
exceptional team and to work with our customers and partnersto empower them to drive
experience-led growth.” |
