INDUSTRY TRENDS
Steinemann DPE appoints Weldon Celloplast as India agent for digital embellishment solutions

Steinemann DPE, a KURZ company headquartered in St. Gallen, Switzerland, has appointed New Delhi-based Weldon Celloplast Limited as its official agent in India, strengthening its distribution network for high-end digital print embellishment technology in one of the world's fastest-growing print markets.

Steinemann DPE develops and manufactures industrial digital print embellishment machines for the graphic arts industry, offering integrated system solutions that bring together machines, consumables, software, and service under one coordinated framework. Its technology is designed to address some of the most pressing challenges facing packaging and print businesses today, including the need for fast changeover times on ever-smaller lot sizes, profitable production of short and medium repeat runs, and the flexibility to accommodate last-minute design changes during production. Faster turnaround from design through embellishment to delivery is another key advantage the company highlights, particularly for brand owners seeking rapid availability of finished packaging.

Steinemann DPE operates within the broader KURZ Group, a global leader in thin film technology employing over 5,800 people worldwide. KURZ develops and manufactures decorative and functional coatings applied across a diverse range of industries and products, from automotive components and consumer electronics to packaging, textiles, and security applications.

K D Sahni Managing Director of Weldon says, “KURZ/Steinemann DPE is offering unique digital embellishment equipment for both sheet and roll form converting of packaging. We look forward to a great collaboration with KURZ Group to enable our printers in embellishing the package for their demanding customers!”

Weldon Celloplast, founded in 1982, is a well-established total solutions provider to India's label industry, representing globally renowned manufacturers of printing equipment, tooling, inspection systems, and waste management solutions. The company also supplies tamperevident security label materials and offers comprehensive sales and aftersales support for all the brands it represents.

The appointment gives Steinemann DPE an experienced and well-connected partner to develop its presence across India's growing digital embellishment market.

Back to News