Together with their partner “New C”, drupa is creating a new and fascinating presentation
format: The five-day convention “dna (drupa next age) x Imaging” focuses on the great
importance of imaging technologies with regard to print and communication, and brings
active players in the industry together.
Why do printed images have a special relevance? What will the future role of AI for
photography and print products be? Which quality and sustainability requirements must be
met by manufacturers and service providers? And which innovations regarding printed
images promise market growth in the future? This and other relevant questions are the
subject of the convention dna x Imaging, which will be held for the first time during drupa (28
May to 7 June 2024). From 1 to 5 June 2024, international experts will offer intense
inspiration sessions to provide business ideas and impulses all about images and print.
Sabine Geldermann, Director drupa, Print Technologies Messe Düsseldorf explains, “We
see many shared technologies and questions, as well as markets that overlap and mutually
drive each other, within the imaging and print business. Therefore, together with ‘New C’ we
developed the new format dna x Imaging, which will present new prospects to the
international visitors at drupa as well as concrete business potentials”.
Wolfgang Heinen, CEO New C GmbH & Co KG, adds, “Photography and print have always
gone together: Newspapers, magazines, photo books, packaging and much more are hardly
imaginable without printed images. And the relevant technologies, too, show significant
parallels. Printing an image is what makes the content relevant. What potential this has for
the future will be revealed by dna x imaging.” The media production company New C has
decades of experience in the tech, imaging and media industry.
The inaugural day of the convention is dedicated to the theme "Imaging Artificial Intelligence:
How AI Shapes the Future of Imaging and Print." During this day, attendees will engage with
five concise and impactful presentations, referred to as "inspiration snacks." Esteemed
speakers will not only share insightful background knowledge but also demonstrate practical
applications, showcasing how businesses can enhance their operations through this
transformative topic. Each day concludes with a networking get-together, fostering
connections among participants.
Throughout the event, the program will delve into specific topics on each day: "Tomorrow’s
Imaging Print Products" on June 2nd, "Understanding Image Quality and Its Significance" on
June 3rd, "Leveraging Sustainability as a Competitive Advantage" on June 4th, and
"Innovations Driving the Imaging and Print Markets" on June 5th.
The convention, titled dna X Imaging, is set to unfold on the stage of the forum dna (drupa
next age) during the drupa event. This unique platform brings together pioneers in
technology, established industry players, emerging companies, young talents, and startups.
It serves as a catalyst for industry trends and directions. Located in the central Hall 7.0,
attendance to this convention is included in the drupa entrance fee, offering attendees a
comprehensive experience at the event.
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