drupa is much more than just a global trade exhibition for the print industry - drupa ranks as a top international fair that identifies important trends, offers insights into future developments and drives inspiration. To provide participants with the best possible visitor experience, drupa invests in top-class knowledge transfer through its five special forums, the drupa Cube being one of them. |
“educate - engage - entertain” has once again been chosen as the slogan of the drupa Cube for 2020, designed to provide a broad spectrum of highly relevant content that is motivating, highly stimulating and interactive for visitors thanks to the various talk formats. World-renowned speakers are set to create a buzz with a visionary range of topics. Best-selling author Michael Gale and internationally renowned designer James Sommerville will also contribute to the top-class programme with keynotes.
Over 40 sessions - keynotes, C-level sessions, workshops, brand stories and best practice examples, the drupa Cube serves as a source of inspiration and expertise on new digital business models. The content will bring participants up to speed with the global megatrends that have already left their mark and are on course to shape the future. In this respect, digital transformation continues to play a significant role. The focus will be on innovative web-to-print and packaging technologies, the potential of a platform economy with more diversified sales channels and new collaboration models, as well as the changing expectations of connected customers in a social media culture - to the backdrop of the industry’s growing sustainability and circular economy obligations.
Over 40 sessions - keynotes, C-level sessions, workshops, brand stories and best practice examples, the drupa Cube serves as a source of inspiration and expertise on new digital business models. The content will bring participants up to speed with the global megatrends that have already left their mark and are on course to shape the future. In this respect, digital transformation continues to play a significant role. The focus will be on innovative web-to-print and packaging technologies, the potential of a platform economy with more diversified sales channels and new collaboration models, as well as the changing expectations of connected customers in a social media culture - to the backdrop of the industry’s growing sustainability and circular economy obligations.
To give it a clear structure, the drupa Cube programme is divided into five thematic fields. In addition to the Keynote Presentations by James Sommerville and Michael Gale, the Business Evolution lecture sessions focus on global market trends, best practices in sales and marketing, and innovative business models. Print Futures is dedicated to relevant technology trends in print and packaging, along with printed electronics applications. Brand owners and agencies will also share their Brand Stories. In the fifth category, Executive Think Tanks, business leaders are invited to exchange ideas with keynote speakers. Pre-registration is required for these sessions. The complete programme of the drupa Cube, which will take place for the entire duration of the fair from 16 to 26 June, will be available online at the end of February at www.drupa.com/cube-en.
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