A successful 4th drupa preview day

4th and last drupa preview day held on 23rd February saw an exciting conference program and intensive knowledge transfer in the print & packaging community with over 5,300 visitors once again took advantage of the platform's offerings.

Video presentations and live web sessions by industry experts and partner associations focused on topics and global trends such as Industry 4.0, Digitalization, the Circular Economy, Sustainability, E-Commerce and Platform Economy.

Sabine Geldermann, Director Print Technologies at Messe Duesseldorf summed up saying “The four editions of the drupa preview days have enabled continuous exchange with the industry on a global level since October 2020. The success is also documented in KPIs – key figures and analyses on international reach, access by existing and new users, and the significant increase in page views."

The international share at the 4th drupa preview day was 81% including Germany, India, USA, UK, Belgium, Italy, Brazil, Turkey, Switzerland and the Netherlands. The event also clocked 77% new registrations opening up new target groups and market potential for exhibitors.

"These developments make us optimistic with regard to virtual.drupa; because the PR and marketing measures already launched internationally are additionally strengthened by the promotion of the event by our exhibitors, who activate their target groups and set positive impulses" concluded Geldermann.

Interested parties worldwide were able to participate in the drupa preview – and are now also automatically registered for the upcoming virtual.drupa, as all registrations remain valid for this event.

Virtual.drupa takes place from April 20 to 23, 2021.


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