Print & Digital Convention 2021 – a successful event

The fourth edition of Print & Digital Convention, organized by the Fachverband Medienproduktion (f:mp.) and Messe Düsseldorf, attracted about 800 participants on the two trade fair days at the Congress Center in Düsseldorf, Germany.

Held on 20-21 October, the event was the meeting place for media production professionals and decision-makers from industry, trade, marketing agencies and IT. Visitors were able to learn about future-oriented content on the potential of digital printing applications, automated workflows, creative finishing and sustainable packaging solutions.

Among the 64 exhibiting companies were numerous international key players such as antalis, Canon, Esko, FKS, Gräfe Veredlungsgruppe, Horizon, hp, INAPA, Kodak, Koehler Paper, Konica Minolta, Kurz, Landa, locr, mondi, Obility, OKI and WerkII. 24 companies (38%) were first-time exhibitors.

Due to Corona, the congress trade fair was smaller compared to the previous event in 2019 (94 exhibitors/1,287 participants), and the exhibition space was also smaller at over 800 net sqm compared to 2019 (1,360 net sqm).

Satisfied with the course of the event, Rüdiger Maaß, Managing Director of f:mp, commented, “We are very happy about this result and the successful re-launch in the still ongoing covid crisis. We are confident that we will be able to realise our full potential again in 2022. About 40 companies that cancelled for 2021 due to corona have already promised their participation for 2022.”

Sabine Geldermann, Director Print Technologies Messe Düsseldorf said, “With its eight theme worlds and impressive conference and workshop programme, the Print & Digital Convention has once again proven that it is an important content hub for the industry. This is where active, highly relevant knowledge transfer takes place and the current and future trends of the industry are highlighted.”

The Print & Digital Convention was divided into eight theme worlds: Interior/Exterior Design, Brand & Product, Value Added Printing, Postpress, Label & Packaging, Printed Electronics, Dialogue Marketing and Sustainable Media Production. The theme worlds examined innovations, trends and visions in marketing realisation, marketing automation and content marketing - across all touchpoints of the customer journey.

In four parallel series of lectures with a total of 48 presentations and workshops, the focus was on sustainable media production, marketing automation/programmatic printing, value added printing and dialogue marketing.

The special ‘Highlight Guide’ presented staged campaigns and best cases that were implemented in partnerships between exhibitors and brand owners.

The event will be held annually until drupa 2024 with the fifth edition planned for 22-23 June 2022.


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