Media Expo adds 'labelling' segment to the Mumbai edition in 2022

Media Expo will see an entirely new product category on labelling and packaging technology at its next edition in Mumbai, slated to be held on 12-14 May.

According to Messe Frankfurt India, organiser of the show, the quality of labelling and packaging is one of the crucial factors that can influence a consumer’s buying choices and makes a significant difference in today’s world where brands are constantly competing against each other. Media Expo’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments, giving business visitors a much broader value and brand new variety of products to include in their arsenal of branding tools.

Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, commented, “The manner in which advertising and brand content is consumed and perceived has drastically changed over the last few years. Today, digital and physical advertising mediums have become two-sides of the same coin and go hand-in-hand in delivering better reach and impact of a brand over its audience. Nonetheless, just as digital advertising keeps evolving, it is also crucial for the physical advertising segment players to keep discovering new technology and channels to suit the preferences of modern consumers.”

“Having set a tone for the new normal with our New Delhi edition, we are ready to once again welcome our industry stakeholders at Media Expo Mumbai 2022. I am also delighted to announce that our brand new product category in labelling featuring on our showfloors this year will enable us to further expand our value offering to trade visitors. We are confident that Media Expo will prove to be an adept platform to explore new products, trends and business opportunities that will pave the way to the growth of physical advertising segment in India” adds Manek.






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