All in Print China 2023 to have a brand new image and refreshed theme

The organisers of All in Print China 2023 held a press conference recently to highlight the main features of the expo.

Addressing the audience, Xiaokai Liu, Director of the Printing and Distribution Bureau of the Publicity Department of the Communist Party of China, President of the Printing Technology Association of China stated that that the All in Print China, as one of the key exhibitions included in the "14th Five-Year Plan for the Development of the Printing Industry", has been playing an increasingly important role in promoting the transformation and upgrading of the printing industry. He pointed out that, during the preparation of the 9th All in Print China, it is necessary to maintain a correct direction, serve the overall work of ideology and publicity, strengthen the platform functions to promote high-quality development of the printing industry in the new era, improve service efficiency to continuously innovate the exhibition service models, and fully leverage the promotional advantages to expand the global impact of the All in Print China brand.

Presentations were made by Yiping Liu, Chairman and General Manager of Beijing Keyin Media & Culture Co., Ltd., giving a brief on the latest connotations of the theme for the 9th edition of All in Print China, and provided a detailed overview of the innovative plans, exhibitor recruitment status, and progress in various preparations for the exhibition. Ms. Liu pointed out that in the past three years, the external environment has undergone significant changes, and All in Print China has adopted a new and vibrant visual identity to represent the carefully crafted content of the exhibition. However, the exhibition's theme, "New Technology, New Driver, New Pattern," remains the same because these three keywords have gained more profound meanings as the industry continues to evolve, and they best represent the latest trends and ecosystem of the printing industry, which All in Print China aims to showcase.

Evian Gu, Division Director of Messe Düsseldorf (Shanghai) Co., Ltd., provided a detailed introduction to the powerful international promotion channels for the 9th All in Print China. She emphasized that, with the gradual recovery of overseas demand and full support from the MDS global network of offices and partners, the exhibition is hosting in-person campaign activities, utilising precise digital marketing, and leveraging overseas social media to comprehensively promote the All in Print China 2023.

Local and overseas partners expressed their interest in this press conference through online channels. A number of industry partners, including drupa, VDMA, Offset Printers' Association, the Hong Kong Printers Association, Graphic Arts Association of Hong Kong, and the Indian media outlet Packaging & Labelling shared their expectations for All in Print China via video, expressing their enthusiasm to deepen collaboration with the trade show and organize larger buyer delegations to visit Shanghai.

Representatives of local printing and packaging associations sharing the latest demand from their member enterprises.

As a representative of trade visitors at All in Print China, Mr. Xiaowei Zhou, Chairman of the Board of Guangdong Tengen Industrial Group Co., Ltd., shared the latest innovative developments and procurement needs of the industry for the year 2023.

The Event:

The ninth edition of All in Print China, jointly organized by the Printing Technology Association of China, China Academy of Printing Technology and Messe Düsseldorf (Shanghai) Co., Ltd., will be held from November 1st to 4th, 2023 at the Shanghai New International Expo Center. With an expected exhibition area of 120,000 square meters, with the theme ‘The Oriental Window of World Printing Industry’.

Always viewed the showcasing and promotion of new technologies as a strategic cornerstone,the ninth edition of the exhibition will also focus on the development of technologies such as intelligent manufacturing, artificial intelligence, virtual reality, and sustainable development, promoting technological innovation and iteration within the industry. It aims to provide a platform for technology providers to showcase their innovative products and solutions.

The expo continues its planning of 8 main thematic pavilions: Digital Printing Pavilion, Prepress and Digitalization Pavilion, Comprehensive Printing Pavilion, Post-press Pavilion, Paper Packaging Pavilion, Corrugated Packaging Pavilion, Label and Flexible Packaging Industry Pavilion, and Printing Innovative Material Pavilion.

In order to comprehensively demonstrate the theme of new technology, new driver, and new pattern, to showcase the trend of integrated development in the printing industry and ecosystem, and to enhance value of participation for visitors, the trade show will feature 4+N distinctive theme areas. "4" represents the four featured zones that have been identified, while "N" represents several themes that have great potential and are being planned in collaboration with partners.

Printing Innovation Factory, the classic feature area of All in Print China, will take the theme of "Printing with Unlimited Possibilities" this year. From the perspective of printing integration, it will comprehensively showcase combined use cases with popular technologies such as artificial intelligence, ChatGPT, metaverse, virtual reality, innovative functional materials, and more.

Printing Digital Factory Zone: This zone will sort out digital architectures and focus on showcasing innovative solutions for the digital industry chain, demonstrating the digital blueprint for the printing industry under the digital economic system, and helping companies plan and build digital factories as early as possible.

Sustainable Development Zone will focus on showcasing comprehensive sustainability solutions from various environmentally friendly enterprises both in and outside the value chain. It will help printing companies incorporate sustainable concepts into their corporate strategies from a holistic perspective, ultimately achieving cost reduction, resource protection, and risk management in every business segment.

Industry and Education Integration Zone will showcase the achievements and best practices of the printing and packaging industry in deepening industry and education collaboration. It will also provide an exchange platform for school-enterprise cooperation and collaborative education.

On the one hand, All in Print China strengthens communication with its domestic and foreign partners, provides in-depth services, actively responds to the individual needs of buyers, and formulates personalized mechanisms to support buyer organization. On the other hand, advanced trade show channels and methods have been adopted to maximize the attraction of the event, and personalized service products will be provided for buyers with different profiles.

The All in Print China press conference was broadcast live globally, with over 3,000 participants from both local and international markets joining online to gain insight into the overall preparations for the trade show.


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