New convention all about Imaging and Printing at drupa 2024 - dna x Imaging

Together with their partner “New C”, drupa is creating a new and fascinating presentation format: The five-day convention “dna (drupa next age) x Imaging” focuses on the great importance of imaging technologies with regard to print and communication, and brings active players in the industry together.

Why do printed images have a special relevance? What will the future role of AI for photography and print products be? Which quality and sustainability requirements must be met by manufacturers and service providers? And which innovations regarding printed images promise market growth in the future? This and other relevant questions are the subject of the convention dna x Imaging, which will be held for the first time during drupa (28 May to 7 June 2024). From 1 to 5 June 2024, international experts will offer intense inspiration sessions to provide business ideas and impulses all about images and print.

Sabine Geldermann, Director drupa, Print Technologies Messe Düsseldorf explains, “We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with ‘New C’ we developed the new format dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials”.

Wolfgang Heinen, CEO New C GmbH & Co KG, adds, “Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.” The media production company New C has decades of experience in the tech, imaging and media industry.

The inaugural day of the convention is dedicated to the theme "Imaging Artificial Intelligence: How AI Shapes the Future of Imaging and Print." During this day, attendees will engage with five concise and impactful presentations, referred to as "inspiration snacks." Esteemed speakers will not only share insightful background knowledge but also demonstrate practical applications, showcasing how businesses can enhance their operations through this transformative topic. Each day concludes with a networking get-together, fostering connections among participants.

Throughout the event, the program will delve into specific topics on each day: "Tomorrow’s Imaging Print Products" on June 2nd, "Understanding Image Quality and Its Significance" on June 3rd, "Leveraging Sustainability as a Competitive Advantage" on June 4th, and "Innovations Driving the Imaging and Print Markets" on June 5th.

The convention, titled dna X Imaging, is set to unfold on the stage of the forum dna (drupa next age) during the drupa event. This unique platform brings together pioneers in technology, established industry players, emerging companies, young talents, and startups. It serves as a catalyst for industry trends and directions. Located in the central Hall 7.0, attendance to this convention is included in the drupa entrance fee, offering attendees a comprehensive experience at the event.


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