The PRINT DIGITAL CONVENTION 2026 (PDC) is set to spotlight innovation through a
curated line-up of highlight projects that bring real-world print applications into focus.
Designed as an experiential showcase, the event will demonstrate how print, packaging, and
multichannel solutions are being applied across industries, shifting the narrative from
standalone technologies to practical, results-driven use cases.
The focus is on real use cases rather than isolated technologies, from brand communication
and experience-driven applications to data-driven print products and solutions for packaging
and e-commerce. “The highlight projects show how technologies are transformed into
concrete applications. They make visible the role print plays today in marketing,
communication, and production,” explains Rüdiger Maaß, Managing Director of the
Fachverband Medienproduktion e.V. (FMP).
The WE.LOVE.PRINT initiative highlights print’s versatility through projects that combine
emotional engagement with functionality. From affirmation cards that leverage the tactile
appeal of print to Braille applications produced via screen printing, the initiative showcases
how print can enhance accessibility while delivering lasting impact.
Adding an experiential dimension, the “WE.LOVE.PRINT – SPEED” project merges print
with motorsport-inspired interactivity. Featuring elements from the Porsche Carrera Cup and
a racing simulator, it combines large-format print, collectible posters, and QR-enabled digital
interaction to create an immersive brand environment.
Data-driven innovation is another key focus. CLIMOTI demonstrates how weather data can
be transformed into personalised print products, while VITAMIN P showcases seamless,
automated workflows across the production chain, from data creation to real-time finishing,
highlighting the convergence of print and digital processes.
Packaging innovation is equally prominent, particularly in intelligent labelling solutions. A
concept wine and sparkling wine project illustrates how QR-enabled packaging can deliver
detailed product information while aligning with emerging regulatory requirements, including
the Digital Product Passport.
Meanwhile, organic juice brand Voelkel presents a functional print application using
thermosensitive ink to indicate optimal consumption temperature.
Together, these projects position PDC 2026 as a platform where print is not just displayed,
but experienced, bridging creativity, technology, and application.
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