The interpack China 2026 trade fair for the processing and packaging industry, formerly
known as swop (Shanghai World of Packaging), is returning to the Shanghai New
International Expo Centre (SNIEC) from November 16 to 18, 2026. Spread across 70,000
square metres, the event will host over 970 domestic and international exhibitors and is expected to attract upwards of 47,000 trade visitors.
The exhibition has been listed in the “Guangdong Trades Nationally” 2026 directory by the
Department of Commerce of Guangdong Province, reinforcing its role as a strategic platform
for Guangdong-based enterprises looking to expand their domestic and global footprint.
The fair offers comprehensive coverage of the processing and packaging value chain,
spanning machinery for food, beverages, pharmaceuticals, cosmetics, and consumer goods;
plastic and paper container production equipment; packaging materials; intelligent and
automated packaging systems; logistics packaging; packaging design and printing; and
associated components and services. This breadth makes it a one-stop destination for both
technology discovery and procurement.
Two dedicated zones will be a highlight of this year’s edition. The “Intelligent Packaging
Zone” will present frontier technologies including IoT, AI-driven automation, and flexible
production lines, with a focus on helping manufacturers build efficient, traceable Smart
Factories. The newly launched “Green Power” zone will spotlight emerging sustainable
packaging materials, products and technologies, supporting the industry’s dual transition
toward digitisation and greener operations.
The reintroduced “Packaging Products and Materials Hall” will bring together material
suppliers and leading FMCG brands, including Coca-Cola, Master Kong, Totole, and Nippon
Paint, facilitating strategic matchmaking and driving product innovation across the supply
chain.
A notable new feature is “Buyer Navigation: Tailored Routes for Production Pain Points,”
which offers personalised pathways mapped to the specific operational challenges of sectors
such as food, beverage, pharmaceuticals, and cosmetics, enabling attendees to address
procurement needs in real time.
International buyers with verified purchasing interest will receive VIP hospitality, including
factory visits, guided booth introductions, and access to private meeting facilities.
Interpack China 2026 marks the tenth anniversary of swop in China, and builds on the strong
foundations of its predecessor, which drew 43,090 visitors from 122 countries in 2025 with a
97% satisfaction rate.
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