The biennial showcase returns to the Shanghai New International Expo Centre this October,
with digital printing, AI-driven production and intelligent manufacturing taking centre stage.
All in Print China 2026 will open its doors at the Shanghai New International Expo Centre
(SNIEC) from 12–16 October, promising what organisers are billing as the most
comprehensive gathering of printing and packaging technology in the Asia-Pacific region.
The exhibition, which focuses on digital, packaging and intelligent printing solutions, is
forecast to span 120,000 square metres, accommodate around 1,200 exhibitors and
welcome approximately 120,000 trade visitors over its five-day run. For industry
professionals considering the trip, that scale means the rare opportunity to compare a wide
range of digital presses, workflow software, substrates and integrated systems all under one
roof.
Rather than presenting technology in isolation, All in Print China organises its floor plan into
seven themed segments designed to mirror the end-to-end production chain. Digital Printing
and Prepress sits at the show’s core, but it is flanked by segments covering Comprehensive
Printing, Package Printing and Postpress Processing, Corrugated Packaging, Labelling and
Flexible Packaging, Inks and Innovative Materials, and Innovative Digital and Intelligent
Technologies.
The structure is deliberate: exhibitors in the digital printing halls are surrounded by the
finishing, materials and software suppliers that complete real-world workflows, giving buyers
a clearer picture of how new equipment will integrate with their existing operations.
Beyond the seven segments, three Future Trend Zones will point visitors towards where the
industry is heading. The Future Technology Zone will showcase breakthrough concepts and
next-generation business models, the Digital Intelligence Zone will explore AI-driven process
control and connected production lines, and the Industry Convergence Zone will examine
how digital printing intersects with logistics, e-commerce and other adjacent sectors.
The overarching theme for 2026 is the printing industry’s transition to what organisers
describe as a new phase of reinvention, driven by next-generation production capabilities.
Artificial intelligence is presented not as a distant prospect but as a current driver of
efficiency gains, from prepress graphic processing and real-time print quality control through
to automated postpress finishing. The message to visitors is clear: the show is as much
about understanding new business models enabled by combining digital engines with data
and automation as it is about inspecting new press hardware.
The visitor profile at All in Print China is broad but commercially focused. Regular attendees
include commercial and newspaper printers, label and packaging converters, corrugated
carton manufacturers, advertising and design agencies, e-commerce businesses and
consumer goods brands. Crucially, a significant proportion travel with genuine purchasing
intent.
At the 2023 edition, the show hosted 151 buyer delegations, 112 domestic and 39
international, drawing visitors from 126 countries and regions. Nearly 60 per cent of
overseas visitors came from Asia, with Europe accounting for just over 20 per cent and
Africa around 6 per cent.
For 2026, the organisers plan to expand international reach further, targeting established
markets in Europe and the Americas alongside fast-growing regions including Southeast
Asia, the Middle East and Central Asia. A Hosted Buyer Program will identify buyers with
confirmed budgets and match them with relevant exhibitors from countries including
Germany, Italy, South Korea, Vietnam, Indonesia, Saudi Arabia and the UAE.
The show is jointly organised by the Printing Technology Association of China, the China
Academy of Printing Technology and Messe Düsseldorf Shanghai, with support from drupa.
The partnership combines deep domestic industry networks and government connections
with Messe Düsseldorf’s global reach across 141 countries, a combination that has helped
establish All in Print China as the region’s most internationally recognised print trade fair.
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