Digital label and package printing are benefiting from a variety
of global trends that are acting as catalysts for the transformation
from analog to digital. There are many macro trends that are
affecting digital printing for both packaging and labels.
Over the past several decades, the world has become a global
marketplace with products being made, sold and distributed across
borders. Various levels of democratisation and free market reforms,
combined with the emergence of the middle class in heavily
populated nations like India, China and Brazil having accelerated
this trend. |
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In parallel, people in developed countries have demanded and
received more and more product choices and versions. Walk down
any supermarket aisle and you will be bombarded with a huge
variety of product options, from locally produced microbrews and
wines to gluten-free cereals and pastas, to name just a couple.
Today, both packaging and labels are important communication
vehicles for brands and retailers who want to inform, persuade and
engage customers. Whether through flashy, colorful graphics,
detailed nutritional data or unique QR codes, printed packaging
and labels are critically important in advertising and sales.
Ultimately, these macro factors drive an increase in product and
packaging variety, leading to shorter production runs, a trend that
is perfectly suited for the strengths of digital printing.
For the Indian market, Harveer Sahni, Chairman Weldon
Celloplast Limited, Delhi, a popular blogger on the subject and
receipient of the R. Stanton Avery Global Achievement Award this
year, said in 2015 “For label printing in India, Digital printing has
to wait”. In 2017 he explains “Digital Printing in India – the
journey has begun”. Today he is of the opinion “Digital printing for
labels in India is a fast-emerging trend. No company in this segment
is complete without having a facility of digital printing”.
Digital printing has truly arrived!!!!
To see this continuing growth in developments of technologies and
applications for digital printing in labels let us meet and explore at
the forthcoming Labelexpo India.
Happy reading.
Veerendra Malik
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