BREAKING NEWS

Xerox has always been bullish in marketing new technologies in the printing segment in India. In a candid interaction Vineet Gehani, Executive Director, Technology and Channel, Xerox India talks to Veerendra Malik, Managing Editor, Digital Impressions, about trends in the production printing business and company’s roadmap in 2020.
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The psychology of color in marketing and branding is a much-discussed topic. Since color plays such an important role in advertising products and services, it is extremely important that color management is spot on. Color management is an important consideration with any printing or media project. The colors displayed can be crucial for the best possible project or campaign outcomes. If there is a lack of consistency or your colors do not appear the same shade in all of the printed materials as they do on your computer screen then this can be a big problem at times. Satish Nayak, CTO Bodhi Professional Solutions and an expert in the field of colour talks about why Colour Management Solutions are important in our print process.
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