X-Rite Incorporated and Calibrite announced their partnership to transition the X-Rite photo and video portfolio to Calibrite, a newly formed company dedicated to servicing the color management needs of the photo, video, and content creation markets. Calibrite will collaborate with X-Rite on product development and take direct global control of the packaging, distribution, and marketing of X-Rite photo solutions.
Under the agreement, Calibrite will license core technologies from X-Rite. X-Rite will manufacture the devices for monitor and printer calibration and provide color materials from the Munsell Lab for ColorChecker targets. This is intended to ensure Calibrite customers will receive the same level of quality and innovation
Jan Keller, VP Global OEM Sales, X-Ritesays, “X-Rite is delighted to be able to engage with our long-term partners to transition our photo and video business. The Calibrite leadership team has extensive knowledge and experience, as well as the passion to support our customers globally. This partnership fits into our strategic goal to grow our display business through key industry partners and also provides a platform to continue to offer globally-recognized ColorChecker targets”.
“We are enthusiastic about our partnership with X-Rite to continue market development for color management products supporting photographers and filmmakers around the world. We are pleased to confirm that our distribution network includes current key X-Rite partners and are looking forward to a seamless transition to our new product range,” said Jan Lederman, Co-President of Calibrite.
Geoffrey Clements, Co-President of Calibritecommented, “X-Rite’s expertise is world-leading and knowing that future ColorChecker products will be based on core X-Rite technologies licensed to Calibrite gives us confidence that our customers will continue to have state-of-the-art products”.
Calibrite was formed by a group of passionate investors who worked with X-Rite in the photo and video markets for more than 20 years. Calibrite will continue to provide industry-leading solutions for photographers, filmmakers, designers, and content creators who demand the very best tools for working with color.
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