Box and Branding Private Limited based out of Trichy, Tamil Naduhave installed a new RICOH Pro C7200X digital press. The company, in the business of box making and printing premium packaging designs and materials, is run by two partners, Balaji KP and Arun Kumar V.
Balaji said, “In the last two decades of our presence in the industry, we feel duty bound to upgrade our production facility from time to time with the latest machines or technologies to keep up ourselves with the current market trends. So, we have invested in RICOH Pro C7200X, supplied by Monotech Systems”.
On choosing RICOH Pro C7200X, Balaji remarked that the new digital press has empowered them to add extra colors to short-run prints. “If you want to go beyond CMYK, this digital press is the ideal choice to diversify printing possibilities with more colors,” he emphasized, adding that the special ‘White Ink’ tonner in the press can be used to bring out spectacular results on dark media, clear sheets, or other materials like kappa board.
To make their service more convenient for their clients, Box and Branding have developed two digital platforms—PrintClub.in and PrintOnGo.com. Print Club is a B2B platform exclusively for printers in and around South India, where they can order all types of digital print and finished products through their website, while PrintOnGo is a D2C platform for all sorts of customers to order a print directly from their website.
According to Balaji, the adoption of such an advanced digital press they are now fully reinforced to boost their export business as well.
“Short-run packaging is the future, and digital is the best technology for this. We are happy to see the productivity of RICOH PRO C7200X at different levels and applications. This portrays the product's versatility and reliability that boosts our and customer’s confidence.” Says Ajeet Pareek, Digital Products and Solutions, Monotech Systems.
The press has been installed by Monotech Systems, a leading manufacturer and one-stop solution provider for the printing and packaging industry.
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