Last two years have seen turbulent times in businesses, economy and personal health. Lockdowns, work from home, social distancing have resulted in many small print shops closing permanently or temporarily. Many have also survived and this situation has given some an opportunity to take a step back and rethink on the marketing and production strategies.

Although many businesses, particularly SMEs are focussed on cutting costs, the increasing prices and availability of raw material is also impacting progress.

Amidst difficult times during Covid, there have been many positive stories of some PSPs adopting new technologies catering to economical production and reducing print runs.

Let us hope that 2022 brings new opportunities and better times for the revival of the industry in a healthier environment.

We wish all our readers a very healthy and a prosperous New Year.

- Veerendra Malik
(Editor)