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NEWS UPDATE

BOBST unveils a new vision for the packaging industry and launches a new range of machines and solutions

The BOBST vision is shaping a new reality where connectivity, digitalization, automation and sustainability are the cornerstones of packaging production. BOBST continues to deliver best-in-class machines, and is now adding intelligence, software capabilities and cloud-based platforms, to make packaging production better than ever.

Brand Owners, small or large, are under pressure from local and global competitors and changing market expectations. They face many challenges, like shorter time-to-market, smaller lot sizes and the need to build consistency between physical and online sales. The current packaging value chain remains very fragmented where every phase in the process is isolated into silos. The new requirements require all key players to have an "end to end" view. Printers and converters want to remove waste factors and errors from their operations.

Across the whole production workflow, more fact-based and timely decisions will be made. At BOBST we have a vision for the future where the entire packaging production line will be connected. Brand Owners, converters, toolmakers, packers, and retailers will all be part of a seamless supply chain, accessing data across the entire workflow. All the machines and tooling will "talk" to each other, seamlessly transmitting data through a cloud-based platform orchestrating the entire production process with quality control systems.

At the heart of this vision is BOBST Connect, an open architecture cloud-based platform delivering solutions for pre-press, production, process optimization, maintenance and market access. It ensures an efficient dataflow between digital and physical worlds. It will orchestrate the entire production process from the client’s PDF to the finished product.

“The digitalization of printing processes is the most visible element of progress in the packaging industry,” commented Jean-Pascal Bobst, CEO Bobst Group. “The coming years will likely see a major acceleration of digital printing and converting. While the solutions are becoming available, the biggest challenge for printers and converters is not the individual printing machines, but rather the entire workflow, encompassing converting.”

The reveal included the very latest generation of laminators, flexo presses, die-cutters, folder-gluers and other innovations, reflecting the company’s drive to transform the industry.

“The new products and BOBST Connect are part of our vision for the future for packaging production, which is anchored in data access and control across the entire workflow, helping packaging manufacturers and converters to become more flexible and agile,” said Jean-Pascal Bobst, CEO Bobst Group. “It is vital to provide brand owners, converters and consumers with quality, efficiency, control, proximity and sustainability. It is our responsibility to deliver innovations that fully answer these needs.”

BOBST has set out to shape the future of packaging by actively driving the industry transformation towards a digital world, and from machines to process solutions along the entire workflow. This new vision and the corresponding solutions will benefit all the industries served by BOBST.

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